LABELBOX
PRODUCT STORYTELLING
Role
Senior Brand Designer
Scope
Product Marketing
UI Visualization
Web Design
Motion Design
Translating Labelbox’s evolving product into clear, engaging visuals for web, launches, campaigns, and sales—using the language of the interface to make complex features easier to understand.
The Challenge
As Labelbox’s product expanded, new features and workflows became increasingly complex to communicate outside of the platform. Raw product screenshots often contained too much detail for marketing, making it difficult to quickly understand what a feature did or why it mattered.
The challenge was to translate these experiences into focused visuals that felt authentic to the product while remaining clear, engaging, and flexible enough for use across marketing.
Goals
Simplify complex interfaces
Distill dense product experiences into visuals that communicate a feature at a glance.
Preserve product authenticity
Stay grounded in real workflows, interactions, and UI patterns without oversimplifying how the product works.
Create visual impact
Transform functional interfaces into polished compositions designed to stand out across web and campaigns.
Build for flexibility
Create assets that could adapt across product launches, landing pages, presentations, social, and motion.
Making the Product Visual
Product screenshots often contained more information than a marketing audience needed. I created focused UI compositions that isolated key interactions, workflows, and data—preserving the character of the product while making each feature easier to understand at a glance.